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At Boots on the Ground (BOTG), we are dedicated to supporting First Responders across Ontario and beyond by providing compassionate, anonymous, and accessible mental health support. Our 2021-2026 StrategicPlan outlines our vision, mission, and priorities to build a stronger, more inclusive peer support system for those who serve.

Our Vision

To eliminate the stigma surrounding mental health within the First Responder community while positively impacting as many lives as possible.

Our Mission

To provide anonymous, confidential, compassionate, and caring peer support to all First Responders—frontline and civilian, retired or serving—anywhere in Ontario and beyond.

Our Core Values

  • Trust: Building confidence through anonymous and reliable services.
  • Inclusivity: Supporting all First Responders in a compassionate environment.
  • Excellence: Striving for continuous improvement in everything we do.
  • Volunteer Wellness: Caring for the well-being of those who care for others.
  • Compassion: Meeting the needs of our community with empathy and understanding.

Our Strategic Priorities

1. Strengthen Organizational Capacity

We aim to build a sustainable, skilled, and engaged volunteer team that feels supported and valued. Key initiatives include:

  • Enhanced volunteer training and onboarding.
  • Comprehensive wellness programs, including regular debriefs and psychological support.
  • Recognition programs to celebrate and retain our dedicated volunteers.

2. Expand Awareness and Reach

We are committed to increasing visibility and access to BOTG’s services:

  • Launching media campaigns and partnerships with First Responder organizations.
  • Establishing BOTG divisions across Canada.
  • Building awareness in First Responder training and educational institutions.

3. Enhance Program Offerings

We will grow and innovate our services to meet the needs oft he First Responder community:

  • Expanding peer support programs to include in-person and online options.
  • Increasing the reach of our Therapy and PTSD Service Dog program, and Psychologist Assistance program.
  • Developing new mental health initiatives in response to emerging challenges.

4. Ensure Financial Sustainability

Long-term financial health is crucial for our mission:

  • Securing sustainable funding through grants, partnerships, and community fundraising.
  • Establishing an investment strategy to support growth.
  • Innovating fundraising approaches to adapt to changing social and economic landscapes.

5. Foster Excellence in Leadership and Governance

Strong leadership will guide our success:

  • Creating a strategic planning committee to implement and monitor goals.
  • Ensuring diversity and inclusion across leadership and decision-making.
  • Regularly evaluating progress through measurable objectives and community feedback.

Our Vision for 2026

By the end of this plan, we aim to:

  • Become a trusted resource for First Responders across Canada.
  • Build an engaged, skilled, and well-supported volunteer network.
  • Expand our services to meet growing and evolving needs.
  • Secure sustainable funding for long-term growth.
  • Make meaningful progress in reducing the stigma around mental health in the First Responder community.

Guiding Principles

  • Adaptability: We will evolve to meet the changing needs of First Responders.
  • Accountability: We will measure and share our progress transparently.
  • Mission-Driven: Every step we take will align with our commitment to mental health and stigma reduction.